The Wholly Truth and Nothing But the Truth

Just so you know . . .we didn’t just create “guac in a box”. We revolutionized the industry.

In 1989, Dallas restaurant owner, Don Bowden began searching for a pre-made guacamole to serve in his Mexican restaurants. It had to be fresh-tasting and all-natural. The problem is that avocadoes start to brown as soon as you cut them open. He knew that solving this problem without using lots of additives and preservatives would not be easy. But to know Don is to love him; and if you know Don you know he doesn’t do anything the easy way. He does it the right way.

In his search, Don discovered High Pressure Processing (HPP) technology. It’s a process of preserving foods through the use of high-pressure water rather than with heat or chemicals and is used in the preservation of some meats and vegetables. With guacamole, the end product is a completely 100% all-natural, fresh tasting product that can be refrigerated for weeks and frozen for months. The salt in our product is used for flavor only. The HPP technology is also the reason our product is able to retain the same great taste, texture and natural vitamins while ensuring the highest level of food safety.

When Don helped HPP evolve in to what it is today, the process became known as  “Fresherized”. Today, FRESHERIZED FOODS, home of WHOLLY GUACAMOLE^®, is the world’s largest user of HPP.

Today, Don’s vision and drive is alive and well. WHOLLY GUACAMOLE is the United States’ best-selling brand of pre-made guacamole. We sell over a million and a half boxes each month through retailers like Walmart, Safeway, Costco and more. We’re also so proud of the consumer awards that line our hallways. We’re so proud of each award because we know people recognize our commitment to quality and great taste.

In 2009, we added WHOLLY SALSA^®to our family. And then in 2010 we added WHOLLY QUESO^®. And this is just the beginning.

Each package of guacamole, salsa and queso is made with the same principles that Don Bowden devised 25 years ago. Like our founder, we’re dedicated to providing the best product possible. We use real Hass avocados and natural ingredients that don’t include preservatives, artificial flavors or heat treatments. Our goal? To give our consumers made-from-scratch flavor and ready-to-eat convenience.